Pengaruh Kualitas Website Terhadap Minat Beli Pelanggan Pada E-Commerce Shopee (Studi Kasus Masyarakat Bengkalis)
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Institusion
Politeknik Negeri Bengkalis
Author
Hifzon, Hifzon
Subject
574 Pemasaran
Datestamp
2024-08-26 08:32:58
Abstract :
This study aims to analyzing the effect of website quality on buying interest, the effect of buying insterest in Shopee e-commerce, and to determine effect of website quality on customer buying interest in Shopee e-commerce. The object of this research is the Bengkalis community who use shopee e-commerce. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using the non probability sampling method with Snowball Sampling. The results of respondents' responses about website quality on Shopee website users are high, with a total mean score of 3.96 with data security and privacy indicators obtaining the highest mean value, namely 4.09. The results of respondents' responses about buying interest in Shopee e-commerce users are high, with a total mean score of 4.14 with the transactional interest indicator obtaining the highest mean value, namely 4.51. The test results show that website quality has a positive and significant effect on buying interest The coefficient of determination (KD) is 0.647 or 64.7%, which means that the amount of website quality affects buying interest by 64.7% while the remaining 35.3% is influenced by other variables not examined in this study.
This study aims to analyzing the effect of website quality on buying interest, the effect of buying insterest in Shopee e-commerce, and to determine effect of website quality on customer buying interest in Shopee e-commerce. The object of this research is the Bengkalis community who use shopee e-commerce. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using the non probability sampling method with Snowball Sampling. The results of respondents' responses about website quality on Shopee website users are high, with a total mean score of 3.96 with data security and privacy indicators obtaining the highest mean value, namely 4.09. The results of respondents' responses about buying interest in Shopee e-commerce users are high, with a total mean score of 4.14 with the transactional interest indicator obtaining the highest mean value, namely 4.51. The test results show that website quality has a positive and significant effect on buying interest The coefficient of determination (KD) is 0.647 or 64.7%, which means that the amount of website quality affects buying interest by 64.7% while the remaining 35.3% is influenced by other variables not examined in this study.
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