Penerapan Digital Marketing Pada Umkm Putri Mandiri Di Kabupaten Bengkalis
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Institusion
Politeknik Negeri Bengkalis
Author
Putri, Rifka
Subject
571 Manajemen
Datestamp
2024-08-26 14:13:49
Abstract :
The aim of this project is to analyze the marketing mix at Putri Mandiri MSMEs, to implement Digital Marketing and analyze obstacles and solutions in the process of implementing Digital Marketing at Putri Mandiri MSMEs. The author uses 3 methods consisting of project preparation plans, project implementation plans, completion plans and project reporting. The results of analyzing the marketing mix, which consists of product, place, price, promotion. The implementation of Digital Marketing carried out at Putri Mandiri MSMEs has several stages. The first is, SWOT analysis to determine strengths, weaknesses, opportunities and threats, STP analysis, creating Google MyBusiness, preparing a social media calendar, creating content, selecting social media such as Instagram, Facebook, selecting a marketplace on Facebook so that you can successfully market products online , Increase sales, reach potential consumers widely. The obstacle faced is the lack of good response from social media users to the digital marketing implementation that has been carried out. Limited technological knowledge. The solution to the obstacles faced is to evaluate improvements to the implementation of digital marketing. Learn how to edit content by watching content editing tutorials on YouTube and TikTok and editing content using easy applications.
The aim of this project is to analyze the marketing mix at Putri Mandiri MSMEs, to implement Digital Marketing and analyze obstacles and solutions in the process of implementing Digital Marketing at Putri Mandiri MSMEs. The author uses 3 methods consisting of project preparation plans, project implementation plans, completion plans and project reporting. The results of analyzing the marketing mix, which consists of product, place, price, promotion. The implementation of Digital Marketing carried out at Putri Mandiri MSMEs has several stages. The first is, SWOT analysis to determine strengths, weaknesses, opportunities and threats, STP analysis, creating Google MyBusiness, preparing a social media calendar, creating content, selecting social media such as Instagram, Facebook, selecting a marketplace on Facebook so that you can successfully market products online , Increase sales, reach potential consumers widely. The obstacle faced is the lack of good response from social media users to the digital marketing implementation that has been carried out. Limited technological knowledge. The solution to the obstacles faced is to evaluate improvements to the implementation of digital marketing. Learn how to edit content by watching content editing tutorials on YouTube and TikTok and editing content using easy applications.
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