Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di “Floor Coffe & Space Bengkalisâ€
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Institusion
Politeknik Negeri Bengkalis
Author
Restunia, Restunia
Subject
574 Pemasaran
Datestamp
2024-08-26 15:00:20
Abstract :
This study aims to analyze how service quality affects customer satisfaction at Floor Coffee & Space Bengkalis. This type of research is associative. This study uses nonprobability sampling method with Accidental Sampling technique, with a total of 100 respondents. . The data analysis method used is simple linear regression analysis. the results of the calculation of the significance test of the service quality variable that t_hitung 31.314> t_table 1.984 with sig 0.000 < ? = 0.05. Thus it can be concluded that Service Quality has a positive and significant effect on Customer Satisfaction, so that the alternative hypothesis Ha is accepted and Ho is rejected. The magnitude of the correlation or relationship value (R) is 0.953, and the obtained R square or called the coefficient of determination (KD) is 0.909 or equal to 90.9% which implies that the effect of the independent variable (Service Quality) on the dependent variable (Customer Satisfaction) is 90.9%. the rest is caused by variables other than Service Quality which are not discussed in this study.
This study aims to analyze how service quality affects customer satisfaction at Floor Coffee & Space Bengkalis. This type of research is associative. This study uses nonprobability sampling method with Accidental Sampling technique, with a total of 100 respondents. . The data analysis method used is simple linear regression analysis. the results of the calculation of the significance test of the service quality variable that t_hitung 31.314> t_table 1.984 with sig 0.000 < ? = 0.05. Thus it can be concluded that Service Quality has a positive and significant effect on Customer Satisfaction, so that the alternative hypothesis Ha is accepted and Ho is rejected. The magnitude of the correlation or relationship value (R) is 0.953, and the obtained R square or called the coefficient of determination (KD) is 0.909 or equal to 90.9% which implies that the effect of the independent variable (Service Quality) on the dependent variable (Customer Satisfaction) is 90.9%. the rest is caused by variables other than Service Quality which are not discussed in this study.
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