Penerapan Pemasaran Digital Melalui Media Sosial Pada Umkm Bakso Kenji Di Bengkalis
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Institusion
Politeknik Negeri Bengkalis
Author
Safitra, Rizki
Subject
571 Manajemen
Datestamp
2024-08-26 14:57:17
Abstract :
This final assignment project is entitled "Implementation of digital marketing via social media in MSMEs "Bakso Kenji" in Bengkalis. The aim of this final assignment project is to help implement and develop digital marketing via social media as a promotional medium for MSMEs, to find out how wide the MSME market reach is. after developing Digital Marketing and to find out the obstacles faced during project implementation and solutions that can be made from the obstacles faced. This final project uses 3 methods consisting of a project preparation plan, project implementation plan, project completion plan and project reporting plan. The results of project implementation show that the MSME market segment for "Bakso Kenji" meatballs after implementing Digita Marketing via social media as a promotional medium has become increasingly widespread. The obstacle faced is the difficulty of creating interesting content, which causes a lack of engagement from the audience. The solution to the obstacle is to focus on creating quality content and creating content that is relevant, informative and entertaining by looking for as many content references as possible. Create a posting schedule that is regular and responsive to user interaction, so that it can increase engagement and build strong relationships with the audience.
This final assignment project is entitled "Implementation of digital marketing via social media in MSMEs "Bakso Kenji" in Bengkalis. The aim of this final assignment project is to help implement and develop digital marketing via social media as a promotional medium for MSMEs, to find out how wide the MSME market reach is. after developing Digital Marketing and to find out the obstacles faced during project implementation and solutions that can be made from the obstacles faced. This final project uses 3 methods consisting of a project preparation plan, project implementation plan, project completion plan and project reporting plan. The results of project implementation show that the MSME market segment for "Bakso Kenji" meatballs after implementing Digita Marketing via social media as a promotional medium has become increasingly widespread. The obstacle faced is the difficulty of creating interesting content, which causes a lack of engagement from the audience. The solution to the obstacle is to focus on creating quality content and creating content that is relevant, informative and entertaining by looking for as many content references as possible. Create a posting schedule that is regular and responsive to user interaction, so that it can increase engagement and build strong relationships with the audience.
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