The Influence Of Purchase On Purchase Decision On Food Material Product In Rindy Stores
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Institusion
Politeknik Negeri Bengkalis
Author
Ananda, Livia
Subject
574 Pemasaran
Datestamp
2021-09-09 10:50:08
Abstract :
This study aims to determine the effect of point of purchase collectively on product purchasing decisions at Lindy's shop. And knowing the effect of display partially on purchasing decisions. As well as knowing the effect of signage partially on purchasing decisions. The type of research used by the author to achieve these objectives is a survey method with data collection techniques in the form of questionnaires. The population of this research is the consumers of Toko Rindy. The data calculation is taken from 100 respondents who shop at Tok Rindy, the technique used is multiple linear regression, T test, and F test to determine the effect based on partial and simultaneous. The results obtained from the T test are proven by the result of the T test of (9.869> 1.98472), so Ho is rejected and H1 is accepted, t table (2.459> 1.98472), then Ho is rejected and H2 is accepted, and F Test is accepted 66.019 with a Ftable value of 3.90 so that Fcount> Ftable or 66.019> 3.90, and a significant level of 0.000 <0.05, and Uji (R Square) the independent variable in explaining the dependent variable is 57.6%, the remaining 42.4% explains that other variables that are not discussed in this study such as purchasing method, Based on the results of the study it can be concluded that there is an effect of point of purchase on consumer purchases.
This study aims to determine the effect of point of purchase collectively on product purchasing decisions at Lindy's shop. And knowing the effect of display partially on purchasing decisions. As well as knowing the effect of signage partially on purchasing decisions. The type of research used by the author to achieve these objectives is a survey method with data collection techniques in the form of questionnaires. The population of this research is the consumers of Toko Rindy. The data calculation is taken from 100 respondents who shop at Tok Rindy, the technique used is multiple linear regression, T test, and F test to determine the effect based on partial and simultaneous. The results obtained from the T test are proven by the result of the T test of (9.869> 1.98472), so Ho is rejected and H1 is accepted, t table (2.459> 1.98472), then Ho is rejected and H2 is accepted, and F Test is accepted 66.019 with a Ftable value of 3.90 so that Fcount> Ftable or 66.019> 3.90, and a significant level of 0.000 <0.05, and Uji (R Square) the independent variable in explaining the dependent variable is 57.6%, the remaining 42.4% explains that other variables that are not discussed in this study such as purchasing method, Based on the results of the study it can be concluded that there is an effect of point of purchase on consumer purchases.
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