Perencanaan Dan Pembuatan Bisnis Lumpur Surga (Tinjauan Aspek Pemasaran)
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Institusion
Politeknik Negeri Bengkalis
Author
Syakila, Nur
Subject
573 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll)
Datestamp
2021-09-11 13:31:19
Abstract :
The purpose of this final project is to find out how to plan and create a heavenly mud business, to find out how segmenting, targetting and positioning, to find out how the marketing mix is and to find out the obstacles faced during the marketing process and the solutions that can be given from the obstacles faced. This final project uses 4 methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of this final project are for the preparation stage in the marketing department which must be done first preparing capital, preparing equipment and materials, selecting packaging, and making product label concepts. The implementation stage carried out is determining the product marketing strategy and marketing mix (marketing mix) product. The completion stage is carried out, namely selling the product with a predetermined price. For the implementation time of this final project starting from November 26, 2020, how to promote through social media such as Instagram, Fcabeook and WhatsApp. The Lumpur Surga product project sets a selling price of Rp. 15,000 for the large hood, and Rp. 8,000 for the small hood. Project reporting consists of reporting on the implementation of project activities and financial reports on the implementation of project activities.
The purpose of this final project is to find out how to plan and create a heavenly mud business, to find out how segmenting, targetting and positioning, to find out how the marketing mix is and to find out the obstacles faced during the marketing process and the solutions that can be given from the obstacles faced. This final project uses 4 methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of this final project are for the preparation stage in the marketing department which must be done first preparing capital, preparing equipment and materials, selecting packaging, and making product label concepts. The implementation stage carried out is determining the product marketing strategy and marketing mix (marketing mix) product. The completion stage is carried out, namely selling the product with a predetermined price. For the implementation time of this final project starting from November 26, 2020, how to promote through social media such as Instagram, Fcabeook and WhatsApp. The Lumpur Surga product project sets a selling price of Rp. 15,000 for the large hood, and Rp. 8,000 for the small hood. Project reporting consists of reporting on the implementation of project activities and financial reports on the implementation of project activities.
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