Pengaruh Desain Produk Terhadap Proses Keputusan Pembelian Motor Yamaha (Studi Kasus Masyarakat Bengkalis)
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Institusion

Politeknik Negeri Bengkalis

Author

Panjaitan, Beta Rame H.

Subject

571 Manajemen 

Datestamp

2021-09-14 15:05:26 

Abstract :
This study aims to determine and analyze respondents' responses about product design to the purchasing decision process of a Yamaha motorcycle. The type of research used in this research is quantitative research. The samples taken in this study were 100 respondents, namely Bengkalis people who were buyers of Yamaha motorbikes. Data were collected in the form of a questionnaire with a nonprobality sampling method, namely accidental sampling. In data analysis using regression analysis, determination, significance test. The results of the descriptive analysis of product design variables can be seen that the mean score of 3.19 is included in the high class category and the results of the analysis of the purchase decision process can be seen that the mean score of 3.19 is included in the high class category. From the results of the calculation of the significance test of the Product Design variable that t count 10.808> t table 1.984 with sig 0.000