Pengaruh Kualitas Pelayanan Listrik Prabayar terhadap Kepuasan Pelanggan PT. PLN (Persero) Rayon Bengkalis (Studi Kasus Pada Desa Sungai Batang)
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Institusion
Politeknik Negeri Bengkalis
Author
Furnama, Deby
Subject
571 Manajemen
Datestamp
2021-10-27 09:35:05
Abstract :
This study aims to determine the effect of prepaid electricity service quality on customer satisfaction of PT. PLN (Persero) Rayon Bengkalis in Sungai Batang Village. This research is a type of quantitative research using primary data sources (questionnaires). The population in this study were the customers of Sungai Batang Village with a sample of 177 respondents who were randomly selected. The results of the questionnaire were tested for validity and reliability before conducting research data. Data analysis carried out is simple linear regression analysis, partial test and coefficient of determination Simple linear regression analysis shows the equation Y=1,991+0,128X. The results of testing the hypothesis that service quality affects customer satisfaction. This is because the tangible effect on customer satisfaction has a significant value of less than 0.05, which is 0.001. If viewed from the value of tcount > ttable, namely the value of 6.183> 1.9739, it can be concluded that service quality has a positive influence on customer satisfaction.
This study aims to determine the effect of prepaid electricity service quality on customer satisfaction of PT. PLN (Persero) Rayon Bengkalis in Sungai Batang Village. This research is a type of quantitative research using primary data sources (questionnaires). The population in this study were the customers of Sungai Batang Village with a sample of 177 respondents who were randomly selected. The results of the questionnaire were tested for validity and reliability before conducting research data. Data analysis carried out is simple linear regression analysis, partial test and coefficient of determination Simple linear regression analysis shows the equation Y=1,991+0,128X. The results of testing the hypothesis that service quality affects customer satisfaction. This is because the tangible effect on customer satisfaction has a significant value of less than 0.05, which is 0.001. If viewed from the value of tcount > ttable, namely the value of 6.183> 1.9739, it can be concluded that service quality has a positive influence on customer satisfaction.
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