The Influence Of Knowledge And Attitude About The Dangers Of Covid-19 On Consumer Behaviour In Shopping During The Covid-19 Pandemic In Bengkalis Traditional Market
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Institusion
Politeknik Negeri Bengkalis
Author
Rahmatika, Rahmatika
Subject
571 Manajemen
Datestamp
2021-02-28 00:11:41
Abstract :
This study aims to explain The Influence Of Knowledge And Attitudes About The Dangers Of Covid-19 On Consumer Behaviour in Shopping During The Covid-19 Pandemic In Bengkalis Traditional Market. Explain the influence of knowledge about the dangers covid-19 on the consumer behavior and then explain the influence of attitude about the dangers Covid-19 on the consumer behavior. The type of research used is quantitative by distributing questionnaires to 100 respondents using non-probability sampling with purposive sampling method.While the data analysis method used is descriptive statistics, classical assumption test, correlation analysis Linear Regression Analysis. The test results show that the variable knowledge has no effect with a value of 0.324. Attitude variable has a significant effect with a value of 0.000. The determinant coefficient is 47.7%,which means that both knowledge and attitude variables simultaneously have a significant value of 0.000, while the remaining 52.3% is influenced by other variables not examined in this study.
This study aims to explain The Influence Of Knowledge And Attitudes About The Dangers Of Covid-19 On Consumer Behaviour in Shopping During The Covid-19 Pandemic In Bengkalis Traditional Market. Explain the influence of knowledge about the dangers covid-19 on the consumer behavior and then explain the influence of attitude about the dangers Covid-19 on the consumer behavior. The type of research used is quantitative by distributing questionnaires to 100 respondents using non-probability sampling with purposive sampling method.While the data analysis method used is descriptive statistics, classical assumption test, correlation analysis Linear Regression Analysis. The test results show that the variable knowledge has no effect with a value of 0.324. Attitude variable has a significant effect with a value of 0.000. The determinant coefficient is 47.7%,which means that both knowledge and attitude variables simultaneously have a significant value of 0.000, while the remaining 52.3% is influenced by other variables not examined in this study.
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