Abstract :
International trade plays an important role in meeting the needs of countries in the
world. The occurrence of international trade, foreign exchange is needed.
International trade itself is an important aspect for a country. International trade
occurs because of differences in human resources, natural resources, such as climate
and geographical location as well as differences in economic and social power
available in a country. The differences that exist in each of these countries cause
differences in the goods produced, the costs required, as well as the quality and
quantity. This study aims to find out how to start obtain agents in international trade
for business actors or businessmen in Bengkalis. This study uses a qualitative
descriptive method, which is to explain systematically and describe accurately and
clearly. Data collection techniques used in this research are by using interviews,
observation, and documentation. The results of research that have been carried out
from CV Tuah Bersama and CV Sinar Romindo Indah show that the strategy to get
buyers or agents is to survey directly or come to Malaysia. In addition, another
method used is by surveying the market there, by providing examples of products
that will be sold to agents where the agents obtained are general agents. As for how
to maintain agents that need to be done, namely maintaining quality,
communicating with each other and giving trust to agents. So that the main
consideration of these two CV are to take an agent in Malaysia because of the
Economic and Market Infrastructure.