Studi deskriptif tentang tahapan pada proses keputusan pembelian air minum isi ulang Studi Kasus Pada Masyarakat Bengkalis
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Institusion
Politeknik Negeri Bengkalis
Author
Azimurrohman, M.
Subject
562 Akuntansi
Datestamp
2022-09-20 16:23:30
Abstract :
This study aims to determine a descriptive study of the stages in the decision process of buying refilled drinking water. The object of this research is consumers who use refilled drinking water in the Bengkalis community, which are 46 men and 54 women. The type of research used in this study is an observational research by distributing questionnaires to 100 respondents using probability sampling method with simple random sampling The results of respondents' responses about problem recognition are very high, with a mean of 3,34, regarding information search is high with a mean of 4,07 regarding alternative evaluation is high with a mean 4,17, regarding the purchase decision is high with a mean of 4,16, regarding post-loading behavior is high with a mean of 4,20.
This study aims to determine a descriptive study of the stages in the decision process of buying refilled drinking water. The object of this research is consumers who use refilled drinking water in the Bengkalis community, which are 46 men and 54 women. The type of research used in this study is an observational research by distributing questionnaires to 100 respondents using probability sampling method with simple random sampling The results of respondents' responses about problem recognition are very high, with a mean of 3,34, regarding information search is high with a mean of 4,07 regarding alternative evaluation is high with a mean 4,17, regarding the purchase decision is high with a mean of 4,16, regarding post-loading behavior is high with a mean of 4,20.
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