Perencanaan dan Pembuatan Usaha
Chubby Cheezy Crunch
(Tinjauan Aspek Pemasaran)
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Institusion
Politeknik Negeri Bengkalis
Author
Olviah, Olviah
Subject
571 Manajemen
Datestamp
2022-08-26 17:02:29
Abstract :
This final project aims to find out how to plan and create a chubby cheezy crunch business, besides that it also determines the marketing strategy and marketing mix that will be carried out on the chubby cheezy crunch duck, knowing the obstacles and solutions during the implementation of project activities. In this final project using 4 methods of project preparation plan, project implementation plan, completion plan and project reporting plan. The results of the implementation of this final project are for the preparation stage, in the marketing section, the first is to prepare capital, survey the location to be marketed. The marketed locations are around Bengklis City, Sungai Alam, Air Putih, Senggoro. In the implementation stage of this final project, packing the product. Which is where this product is sold with a variety of topping flavors (original, chocolate, tiramisu, capucino, taro, green tea). In reporting this project, marketing was carried out for 20 times. The marketing targets were all people, both the upper, middle and lower classes. The implementation of the project from 09 October to 11 December 2021 is marketed. The selling price of this product is Rp. 12,000. During the project completion stage, the prepackaged products are sold to consumers.
This final project aims to find out how to plan and create a chubby cheezy crunch business, besides that it also determines the marketing strategy and marketing mix that will be carried out on the chubby cheezy crunch duck, knowing the obstacles and solutions during the implementation of project activities. In this final project using 4 methods of project preparation plan, project implementation plan, completion plan and project reporting plan. The results of the implementation of this final project are for the preparation stage, in the marketing section, the first is to prepare capital, survey the location to be marketed. The marketed locations are around Bengklis City, Sungai Alam, Air Putih, Senggoro. In the implementation stage of this final project, packing the product. Which is where this product is sold with a variety of topping flavors (original, chocolate, tiramisu, capucino, taro, green tea). In reporting this project, marketing was carried out for 20 times. The marketing targets were all people, both the upper, middle and lower classes. The implementation of the project from 09 October to 11 December 2021 is marketed. The selling price of this product is Rp. 12,000. During the project completion stage, the prepackaged products are sold to consumers.
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