Perencanaan dan Pembuatan Bisnis Kelapa Crispy "NyNa"
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Institusion
Politeknik Negeri Bengkalis
Author
Yulysa, Mirna
Subject
574 Pemasaran
Datestamp
2021-08-26 11:55:15
Abstract :
The purpose of this final project is to determine the segmenting, targeting and positioning of "NyNa" crispy coconut products, then to find out the marketing mix in the "NyNa" Coconut Crispy Business Planning and Business Development project, then to find out the obstacles in the implementation. The ?NyNa? Coconut Crispy Business Planning and Development project in terms of the marketing aspect, as well as to find out the solution to the obstacles in the implementation of ?NyNa? Coconut Crispy Business Planning and Business in terms of marketing aspects. This final project uses 4 (four) methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of the final project are for the preparation stage, in the marketing department, the first thing to do is capital preparation, location surveys to market the product preparation materials and equipment, designing label designs and determining product packaging. For the implementation time of this final project starting from 21 November 2020 to 31 December 2020 which is located at Jl. Pramuka, Bengkalis and new straits with a delivery system. The completion of the "NyNa" Crispy Coconut Product project set a price of Rp. 8000, - / pack. project reporting consists of reporting the implementation of project activities and financial reports of project activities
The purpose of this final project is to determine the segmenting, targeting and positioning of "NyNa" crispy coconut products, then to find out the marketing mix in the "NyNa" Coconut Crispy Business Planning and Business Development project, then to find out the obstacles in the implementation. The ?NyNa? Coconut Crispy Business Planning and Development project in terms of the marketing aspect, as well as to find out the solution to the obstacles in the implementation of ?NyNa? Coconut Crispy Business Planning and Business in terms of marketing aspects. This final project uses 4 (four) methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of the final project are for the preparation stage, in the marketing department, the first thing to do is capital preparation, location surveys to market the product preparation materials and equipment, designing label designs and determining product packaging. For the implementation time of this final project starting from 21 November 2020 to 31 December 2020 which is located at Jl. Pramuka, Bengkalis and new straits with a delivery system. The completion of the "NyNa" Crispy Coconut Product project set a price of Rp. 8000, - / pack. project reporting consists of reporting the implementation of project activities and financial reports of project activities
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