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Pengaruh Brand Image, Bagi Hasil, Dan Kualitas Layanan Terhadap Loyalitas Nasabah Bank Syari’ah Indonesia Kantor Cabang Pembantu Duri Hang Tuah 1
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Institusion
Politeknik Negeri Bengkalis
Author
Ningsih, Susilawati Okta
Subject
562 Akuntansi 
Datestamp
2023-09-25 10:53:17 
Abstract :
This study aims to determine the effect of brand image, profit sharing, and service quality on customer loyalty of Bank Syari?ah Indonesia Duri Hang Tuah 1 Branch Office. This research uses a quantitative approach and uses primary data from distributing questionnaires. Data is processed through the SPSS 25 program with multiple linear regression analysis techniques. The results showed that partially the brand image variable has a positive effect on customer loyalty, the profit sharing variable has no effect on customer loyalty, service quality has a positive effect on customer loyalty, and simultaneously the brand image, profit sharing, and service quality variables have a positive effect on customer loyalty. 
Institution Info

Politeknik Negeri Bengkalis