PENGARUH GCG (GOOD CORPORATE GOVERNANCE) TERHADAP LOYALITAS NASABAH PADA KANTOR CABANG UTAMA PT BANK PEMBANGUNAN DAERAH JAWA TENGAH
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Afriar Agustine, Alissa
Subject
H Social Sciences (General)
Datestamp
2023-07-10 04:12:40
Abstract :
The purpose of this study was to determine the effect of GCG (Good Corporate Governance) on customer loyalth at the Main Branch Office of PT Bank Pembangunan Daerah Jawa Tengah. This research is a quantitative study using primary data and 100 peopleas respondents. The sample method is the snowball sampling method. Data analysis techniques performed were data quality tests, classical assumption tests, multiple linear regression analysis assumption tests, multiple linear regression analysis, and hypothesis testing with the SPSS Statistic 22 program. Based on the results of this study that good corporate governance in the principles of transparency, accountability, responsibility, independence, and fairness has an effect positive and significant impact on customer loyalth at the Main Branch Office of PT Bank Pembangunan Daerah Jawa Tengah.
The purpose of this study was to determine the effect of GCG (Good Corporate Governance) on customer loyalth at the Main Branch Office of PT Bank Pembangunan Daerah Jawa Tengah. This research is a quantitative study using primary data and 100 peopleas respondents. The sample method is the snowball sampling method. Data analysis techniques performed were data quality tests, classical assumption tests, multiple linear regression analysis assumption tests, multiple linear regression analysis, and hypothesis testing with the SPSS Statistic 22 program. Based on the results of this study that good corporate governance in the principles of transparency, accountability, responsibility, independence, and fairness has an effect positive and significant impact on customer loyalth at the Main Branch Office of PT Bank Pembangunan Daerah Jawa Tengah.
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