ANALISIS KUALITAS LAYANAN, LAYANAN PERIFERAL, CITRA PERUSAHAAN DAN KEPUASAN KLIEN PADA KLIEN KOMPAS KLASIKA JATENG DAN DIY
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Fajriansyah, Rizal
Subject
H Social Sciences (General)
Datestamp
2023-07-04 02:01:18
Abstract :
This study aims to determine the analysis of service quality, peripheral service, corporate image and client satisfaction on the clients of KompasClassic Central Java and DIY. This research is a quantitative study using secondary data and primary data, amounting to 200 people as respondents. The sampling method is unprobability by means of purposive sampling. Data analysis techniques performed were validity test, reliability test and SEM hypothesis test with the AMOS program. Based on the results of this study indicate that to get client satisfaction in influencing client loyalty is to look at the size of the core service quality, the size of the peripheral service quality and the size of the company's image.
This study aims to determine the analysis of service quality, peripheral service, corporate image and client satisfaction on the clients of KompasClassic Central Java and DIY. This research is a quantitative study using secondary data and primary data, amounting to 200 people as respondents. The sampling method is unprobability by means of purposive sampling. Data analysis techniques performed were validity test, reliability test and SEM hypothesis test with the AMOS program. Based on the results of this study indicate that to get client satisfaction in influencing client loyalty is to look at the size of the core service quality, the size of the peripheral service quality and the size of the company's image.
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