PENGARUH OVERCONFIDENCE BIAS, HERDING BIAS, DAN LOSS AVERSION TERHADAP KEPUTUSAN INVESTASI MAHASISWA DI KOTA SEMARANG DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Oktaviani, Tiara
Subject
H Social Sciences (General)
Datestamp
2023-07-04 02:01:56
Abstract :
The investment decision is a choice made in collecting income from an asset to gain future profits. From the phenomena that exist in the background of the problem, the purpose of my research is to examine the effect of overconfidence bias, herding bias, and loss aversion on investment decisions with financial literacy as a moderating variable. The method used in this study is quantitative through a questionnaire. With a sample of 100 respondents. The sampling method uses a purposive sampling technique. The data analysis technique uses the SmartPLS application by testing the outer model and inner model. The results of this study indicate that overconfidence bias, herding bias, and loss aversion have a positive and significant effect on student investment decisions in the city of Semarang. Meanwhile, the role of financial literacy cannot moderate the effect of overconfidence bias and herding bias on student investment decisions in the city of Semarang and the role of financial literacy can moderate (weaken) the effect of loss aversion on student investment decisions in the city of Semarang.
The investment decision is a choice made in collecting income from an asset to gain future profits. From the phenomena that exist in the background of the problem, the purpose of my research is to examine the effect of overconfidence bias, herding bias, and loss aversion on investment decisions with financial literacy as a moderating variable. The method used in this study is quantitative through a questionnaire. With a sample of 100 respondents. The sampling method uses a purposive sampling technique. The data analysis technique uses the SmartPLS application by testing the outer model and inner model. The results of this study indicate that overconfidence bias, herding bias, and loss aversion have a positive and significant effect on student investment decisions in the city of Semarang. Meanwhile, the role of financial literacy cannot moderate the effect of overconfidence bias and herding bias on student investment decisions in the city of Semarang and the role of financial literacy can moderate (weaken) the effect of loss aversion on student investment decisions in the city of Semarang.
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