PENGARUH STORE ATMOSPHERE, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP NIAT BELI ULANG (Studi pada swalayan CV. Brayan Maju di Kota Purbalingga)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Guntur Pratama, Uldi
Subject
H Social Sciences (General)
Datestamp
2023-07-04 02:02:13
Abstract :
This study aims to examine the influence of store atmosphere variables, price perceptions, and service quality on repurchase intentions of CV. Brayan Maju which is located in Purbalingga City. The population in this study was determined as consumers of Brayan Maju supermarkets and as many as 100 respondents were selected through a purposive sampling method using a questionnaire distributed online. Data analysis was carried out using multiple linear regression using SPSS 26 software. The results of this study indicate that store atmosphere, perceived price, and service quality have a significant effect on repurchase intentions among Brayan Maju supermarket consumers.
This study aims to examine the influence of store atmosphere variables, price perceptions, and service quality on repurchase intentions of CV. Brayan Maju which is located in Purbalingga City. The population in this study was determined as consumers of Brayan Maju supermarkets and as many as 100 respondents were selected through a purposive sampling method using a questionnaire distributed online. Data analysis was carried out using multiple linear regression using SPSS 26 software. The results of this study indicate that store atmosphere, perceived price, and service quality have a significant effect on repurchase intentions among Brayan Maju supermarket consumers.
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