ANALISIS PENGARUH CITRA DESTINASI,KUALITAS LAYANAN,DAN PENGALAMAN EMOSIONAL TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA DATARAN TINGGI DIENG KABUPATEN WONOSOBO
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Widiyanto, Kristya
Subject
HC Economic History and Conditions
Datestamp
2023-08-22 02:03:15
Abstract :
The research aims to determine the direct effect of destination image, service quality, and emotional experience on visitor satisfaction. The population in this study was 100 respondents to the Dieng Plateau tourist attraction. The data used in this study using a questionnaire. Sampling used probability sampling with random sampling technique by determining the number of samples using the Solvin formula. The data was processed using SPSS for windows 25. The research results obtained were destination image, service quality, and emotional experience had a significant effect on visitor satisfaction at the Dieng Plateau tourist attraction, Wonosobo Regency Keywords:Destination Image,Service Kuality,Emotional Ekperience and Satisfaction
The research aims to determine the direct effect of destination image, service quality, and emotional experience on visitor satisfaction. The population in this study was 100 respondents to the Dieng Plateau tourist attraction. The data used in this study using a questionnaire. Sampling used probability sampling with random sampling technique by determining the number of samples using the Solvin formula. The data was processed using SPSS for windows 25. The research results obtained were destination image, service quality, and emotional experience had a significant effect on visitor satisfaction at the Dieng Plateau tourist attraction, Wonosobo Regency Keywords:Destination Image,Service Kuality,Emotional Ekperience and Satisfaction
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