PENGARUH KEBIJAKAN PEMBATASAN KEGIATAN MASYARAKAT, FLEKSIBILITAS PRODUK, DAN PERMODALAN TERHADAP PROFITABILITAS PADA USAHA MIKRO DI KECAMATAN KERSANA KABUPATEN BREBES PADA MASA PANDEMI COVID 19
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Raka, Javara Adhe
Subject
H Social Sciences (General)
Datestamp
2023-09-05 03:56:10
Abstract :
Abstract This study aims to examine the effect of policies limiting community activities, product flexibility, and capital during the Covid-19 pandemic on the profitability of micro-enterprises in Kersana District, Brebes Regency. The population in this study were all Micro Enterprises in Kersana District. The sampling technique in this study used the Random Sampling method. Based on the data of business actors owned by the Village Principal Data of Kersana District in 2022, there are 118 micro-scale food business actors from 13 villages in Kersana District which are registered in the Village Principal Data of Kersana District in 2022. The method of analysis in this study used a questionnaire whose data processed using IBM SPSS 27. The results showed that PKM Policy had a negative effect on Profitability, Product Flexibility had a positive effect on profitability, and Capital had a positive effect on Profitability during the Covid-19 pandemic. Keywords: PKM Policy, Product Flexibility, Capital, and Profitability.
Abstract This study aims to examine the effect of policies limiting community activities, product flexibility, and capital during the Covid-19 pandemic on the profitability of micro-enterprises in Kersana District, Brebes Regency. The population in this study were all Micro Enterprises in Kersana District. The sampling technique in this study used the Random Sampling method. Based on the data of business actors owned by the Village Principal Data of Kersana District in 2022, there are 118 micro-scale food business actors from 13 villages in Kersana District which are registered in the Village Principal Data of Kersana District in 2022. The method of analysis in this study used a questionnaire whose data processed using IBM SPSS 27. The results showed that PKM Policy had a negative effect on Profitability, Product Flexibility had a positive effect on profitability, and Capital had a positive effect on Profitability during the Covid-19 pandemic. Keywords: PKM Policy, Product Flexibility, Capital, and Profitability.
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