Pengaruh Kualitas Produk,Perspsi Harga Dan Online Consumer Review terhadap keputusan Pembelian Di Tiktok Shop ( Studi Kasus Karyawan Swasta Di Semarang Barat)
Total View This Week0
Total View This Week0
Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Putri, Anggita
Subject
HM Sociology
Datestamp
2023-08-31 08:42:06
Abstract :
TikTok Shop is one of the fastest growing e-commerce platforms and has a huge impact in the online selling industry. Fraud can occur due to intense competition between fellow sellers. In terms of products and reviews that have been carried out. This study aims to analyze the influence of product quality, price perceptions and online consumer reviews on purchasing decisions at Tiktok shops, with a focus on private employees in the West Semarang area. The research method used was quantitative involving 100 respondents as the research sample, who were selected using a purposive sampling technique with non-probability sampling. Data collection was carried out through questionnaires and data analysis was carried out using SmartPLS 4 Software. The results of this study are product quality partially has a positive effect on purchasing decisions. Meanwhile, price perception also partially has a negatif effect on purchasing decisions. On online consumer reviews have no influence on purchasing decisions Keywords: product quality, perceived price, online consumer reviews
TikTok Shop is one of the fastest growing e-commerce platforms and has a huge impact in the online selling industry. Fraud can occur due to intense competition between fellow sellers. In terms of products and reviews that have been carried out. This study aims to analyze the influence of product quality, price perceptions and online consumer reviews on purchasing decisions at Tiktok shops, with a focus on private employees in the West Semarang area. The research method used was quantitative involving 100 respondents as the research sample, who were selected using a purposive sampling technique with non-probability sampling. Data collection was carried out through questionnaires and data analysis was carried out using SmartPLS 4 Software. The results of this study are product quality partially has a positive effect on purchasing decisions. Meanwhile, price perception also partially has a negatif effect on purchasing decisions. On online consumer reviews have no influence on purchasing decisions Keywords: product quality, perceived price, online consumer reviews
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
