PENGARUH PROMOSI, PERSAINGAN USAHA DAN KUALITAS PRODUK TERHADAP MINAT BELI
( Studi pada produk Kopi Ganapatih di Banjarnegara Jawa Tengah )
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Pangestu, Rizaldi Ricky
Subject
H Social Sciences (General)
Datestamp
2023-08-31 08:12:59
Abstract :
Abstrack The purpose of this study is to analyze promotion, business competition, and product quality on buying interest from the people of Banjarnegara Regency. The population of this study included all people in Wanadadi District, Banjarnegara Regency, totaling 29,398 people. The research sample is 100 respondents in Banjarnegara City. This study uses primary data as a source of data obtained from the results of the questionnaire. This research is a quantitative research using multiple linear regression analysis method. The tool used in this research is IBM SPSS (Statistical Program for Social Science). The results of this study indicate that the variables promotion, business competition, and product quality have a positive and significant effect on purchase intention
Abstrack The purpose of this study is to analyze promotion, business competition, and product quality on buying interest from the people of Banjarnegara Regency. The population of this study included all people in Wanadadi District, Banjarnegara Regency, totaling 29,398 people. The research sample is 100 respondents in Banjarnegara City. This study uses primary data as a source of data obtained from the results of the questionnaire. This research is a quantitative research using multiple linear regression analysis method. The tool used in this research is IBM SPSS (Statistical Program for Social Science). The results of this study indicate that the variables promotion, business competition, and product quality have a positive and significant effect on purchase intention
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