PENGARUH PROMOSI DAN DAYA TARIK WISATA TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Objek Wisata Pasar slumpring)
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Institusion

Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah

Author

Maharsi, Riska Triana

Subject

H Social Sciences (General) 

Datestamp

2023-09-04 05:16:55 

Abstract :
This study aims to determine the effect of promotion and tourist attraction on visitor satisfaction through slumpring market visitor decisions. The population of this study were all visitors to the slumpring market and the sampling technique using accidental sampling was 126 respondents. The data collection method uses a questionnaire with data analysis used is regression analysis and path analysis. The results of the study prove that promotion has a positive but not significant effect on visitor satisfaction, attractiveness has a positive but not significant effect on visitor satisfaction, visiting decisions have a positive and significant effect on visitor satisfaction, promotion has a negative effect and and does not have a significant effect on visiting decisions, power attraction has a positive and significant effect on the decision to visit. Furthermore, research also proves that the decision to visit is able to mediate the relationship between promotion and tourist attraction with the satisfaction of slumpring market visitors. The higher the level of promotion and tourist attraction, it can influence the decision to visit which will have an impact on visitor satisfaction. Keywords: Promotion, Tourist Attraction, Visit Decision, Visitor Satisfaction 

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DAFTAR PUSTAKA.pdf
BAB 1- BAB 3.pdf