CITRA SEKOLAH, KUALITAS LAYANAN DAN DAMPAKNYA TERHADAP KEINGINAN MEREKOMENDASIKAN DENGAN KEPUASAN SISWA SEBAGAI VARIABEL INTERVENING
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Khaerudin, Khaerudin
Subject
HA Statistics
Datestamp
2023-09-08 03:03:03
Abstract :
This study aims to analyze the effect of school image and service quality on the desire to recommend with student satisfaction as a mediating variable. The population that became the object of research were all students at SMK NU Alhidayah Kudus. The research sample used probability sampling technique and the sample was taken by simple random sampling. The samples taken in this study amounted to 97 respondents and were declared to have represented the total population. Data analysis used the Smart PLS 4.0 program to determine the direct and indirect effects of the relationship between exogenous and endogenous variables. From the results of testing the hypothesis directly it is known that there is a positive and significant influence between School Image on Student Satisfaction and Desire to Recommend, Student Satisfaction on Desire to Recommend and Service Quality on Student Satisfaction. There is no significant direct effect on the relationship between Service Quality and Desire to Recommend. Indirect hypothesis testing is known that the intervening variable Student Satisfaction is able to mediate the relationship between Service Quality and Desire to Recommend. Student Satisfaction was apparently not able to mediate the relationship between School Image and Desire to Recommend.
This study aims to analyze the effect of school image and service quality on the desire to recommend with student satisfaction as a mediating variable. The population that became the object of research were all students at SMK NU Alhidayah Kudus. The research sample used probability sampling technique and the sample was taken by simple random sampling. The samples taken in this study amounted to 97 respondents and were declared to have represented the total population. Data analysis used the Smart PLS 4.0 program to determine the direct and indirect effects of the relationship between exogenous and endogenous variables. From the results of testing the hypothesis directly it is known that there is a positive and significant influence between School Image on Student Satisfaction and Desire to Recommend, Student Satisfaction on Desire to Recommend and Service Quality on Student Satisfaction. There is no significant direct effect on the relationship between Service Quality and Desire to Recommend. Indirect hypothesis testing is known that the intervening variable Student Satisfaction is able to mediate the relationship between Service Quality and Desire to Recommend. Student Satisfaction was apparently not able to mediate the relationship between School Image and Desire to Recommend.
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