Analisis Pengaruh Persepsi Teknologi, Reputasi, Persepsi Resiko Dan Kepercayaan Terhadap Loyalitas Masyarakat Dalam Menggunakan Internet Banking Di Kecamatan Semarang Utara Bulan Oktober 2011
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Harliandi, Jefri
Subject
H Social Sciences (General)
Datestamp
2024-02-19 05:16:12
Abstract :
The business in the banking industry is feeling increasing competition occurred. Banking is one industry experiencing rapid environmental changes and demands the ability to adjust faster than the players who are on it. These conditions are compounded by increasing competition in the banking sector is becoming increasingly stringent, in line with the start of free trade era marked by the entry of foreign banks. This study aims to determine and analyze the influence of technology on the loyalty of customers' perceptions of internet banking users in the District of North Semarang in October 2011. The sample in the study amounted to 97 people which is a community of users of internet banking in the District of North Semarang. Analysis tool used is a simple regression analysis and multiple regression analysis, hypothesis testing, namely the t test and F test and the coefficient of determination. The results in this study indicate that the variable perception of technology, reputation risk perception and trust either partially or jointly (simultaneously) has a positive and significant impact on customer loyalty variables on the use of internet banking in the District of North Semarang. The results of coefficient of determination (Adjusted R square) indicates the existence of a given variable influences the perception of technology, reputation, risk perception and confidence in the loyalty of customers amounted to 83.2%.
The business in the banking industry is feeling increasing competition occurred. Banking is one industry experiencing rapid environmental changes and demands the ability to adjust faster than the players who are on it. These conditions are compounded by increasing competition in the banking sector is becoming increasingly stringent, in line with the start of free trade era marked by the entry of foreign banks. This study aims to determine and analyze the influence of technology on the loyalty of customers' perceptions of internet banking users in the District of North Semarang in October 2011. The sample in the study amounted to 97 people which is a community of users of internet banking in the District of North Semarang. Analysis tool used is a simple regression analysis and multiple regression analysis, hypothesis testing, namely the t test and F test and the coefficient of determination. The results in this study indicate that the variable perception of technology, reputation risk perception and trust either partially or jointly (simultaneously) has a positive and significant impact on customer loyalty variables on the use of internet banking in the District of North Semarang. The results of coefficient of determination (Adjusted R square) indicates the existence of a given variable influences the perception of technology, reputation, risk perception and confidence in the loyalty of customers amounted to 83.2%.
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