PENGARUH OVERCONFIDENCE, HERDING, LITERASI KEUANGAN, DAN PENGALAMAN KEUANGAN TERHADAP KEPUTUSAN INVESTASI (STUDI PADA NASABAH TABUNGAN EMAS PEGADAIAN CABANG TEGAL)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Hartanto, Nico Nuur
Subject
HG Finance
Datestamp
2024-02-22 03:57:42
Abstract :
This research aims to analyze the effect of overconfidence, herding, financial literacy, and financial experience on gold savings investment decisions. This research is a survey on customers of PEGADAIAN Cabang Tegal. The population in this study were customers of PEGADAIAN Cabang Tegal who had gold savings investment with a total of 23,803. By using convenience sampling obtained a sample of 100 respondents. This type of research is quantitative research with multiple linear regression analysis technique using SPSS 25 software. Based on the results of the analysis, it is found that (1) overconfidence has a significant positive effect on gold savings investment decisions, (2) herding has a significant positive effect on gold savings investment decisions, (3) financial literacy has a significant positive effect on gold savings investment decisions, and (4) financial experience has a significant positive effect on gold savings investment decisions. Keywords: : gold savings investment decisions, overconfidence, herding, financial literacy, financial experience
This research aims to analyze the effect of overconfidence, herding, financial literacy, and financial experience on gold savings investment decisions. This research is a survey on customers of PEGADAIAN Cabang Tegal. The population in this study were customers of PEGADAIAN Cabang Tegal who had gold savings investment with a total of 23,803. By using convenience sampling obtained a sample of 100 respondents. This type of research is quantitative research with multiple linear regression analysis technique using SPSS 25 software. Based on the results of the analysis, it is found that (1) overconfidence has a significant positive effect on gold savings investment decisions, (2) herding has a significant positive effect on gold savings investment decisions, (3) financial literacy has a significant positive effect on gold savings investment decisions, and (4) financial experience has a significant positive effect on gold savings investment decisions. Keywords: : gold savings investment decisions, overconfidence, herding, financial literacy, financial experience
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