Pengaruh Harga, Armosfer Toko, Kualitas Layanan Dan Kualitas Produk Terhadap Preferensi Konsumen (Studi tentang Preferensi Konsumen Coffee Shop DiKecamatan Kersana)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Faqih, Rizki Amrul
Subject
H Social Sciences (General)
Datestamp
2024-03-04 07:46:36
Abstract :
Abstrac The purpose of this study was to identify the direction and degree of significance of the influence of price, store atmosphere, service quality and product quality on consumer preferences. This research was conducted in Kersana District. In this study using a population of 100 people as respondents using a questionnaire. In this study the data analysis method used was the Statistica Program of Social Science (SPSS) version 26 64bit software for Windows and used a random sampling technique. From the research results it can be seen that price, store atmosphere, service quality and quality influence consumer preferences. Keyword: Price, Store Atmosphere, Service Quality, Product Quality, Consumer Preference
Abstrac The purpose of this study was to identify the direction and degree of significance of the influence of price, store atmosphere, service quality and product quality on consumer preferences. This research was conducted in Kersana District. In this study using a population of 100 people as respondents using a questionnaire. In this study the data analysis method used was the Statistica Program of Social Science (SPSS) version 26 64bit software for Windows and used a random sampling technique. From the research results it can be seen that price, store atmosphere, service quality and quality influence consumer preferences. Keyword: Price, Store Atmosphere, Service Quality, Product Quality, Consumer Preference
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