PENGARUH INTERACTIVITY, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE DECISION MELALUI TRUST AGEN PERISAI (STUDI KEPESERTAAN BPJS KETENAGAKERJAAN CABANG CILACAP)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Pratama, Langkah Tawang
Subject
H Social Sciences (General)
Datestamp
2024-03-06 01:50:31
Abstract :
This research aims to analyze the influence of interactivity, subjective norms, and perceived behavioral control on purchase decisions through trust. The population in this study is prospective BPJS Employment Participants in the Informal Sector in Cilacap Regency who will register through the Perisai agent. In this research, the sampling technique used was simple random sampling. The sample size was calculated by multiplying the number of indicators by 5 to obtain 110 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS software. The research results show that interactivity has a significant effect on purchase decisions, subjective norms have a significant effect on purchase decisions, perceived behavioral control has a significant effect on purchase decisions, interactivity has a significant effect on trust, subjective norms have a significant effect on trust, perceived behavioral control has a significant effect on trust, trust has a significant influence on purchase decisions, trust is able to mediate the influence of interactivity on purchase decisions significantly, trust is able to mediate the influence of subjective norms on purchase decisions significantly and trust is able to mediate the influence of perceived behavioral control on purchase decisions significantly. Keyword: Interactivity, Subjective Norm, Perceived Behavioral Control, Purchase Decision, Trust
This research aims to analyze the influence of interactivity, subjective norms, and perceived behavioral control on purchase decisions through trust. The population in this study is prospective BPJS Employment Participants in the Informal Sector in Cilacap Regency who will register through the Perisai agent. In this research, the sampling technique used was simple random sampling. The sample size was calculated by multiplying the number of indicators by 5 to obtain 110 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS software. The research results show that interactivity has a significant effect on purchase decisions, subjective norms have a significant effect on purchase decisions, perceived behavioral control has a significant effect on purchase decisions, interactivity has a significant effect on trust, subjective norms have a significant effect on trust, perceived behavioral control has a significant effect on trust, trust has a significant influence on purchase decisions, trust is able to mediate the influence of interactivity on purchase decisions significantly, trust is able to mediate the influence of subjective norms on purchase decisions significantly and trust is able to mediate the influence of perceived behavioral control on purchase decisions significantly. Keyword: Interactivity, Subjective Norm, Perceived Behavioral Control, Purchase Decision, Trust
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