PENGARUH PERSEPSI KEMUDAHAN, KENYAMANAN DAN RISIKO TERHADAP MINAT ULANG MENGGUNAKAN MOBILE BANKING (Studi Kasus Pada Nasabah Bank Negara Indonesia Di Kabupaten Batang )
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Setyaningrum, Diah Cahya
Subject
H Social Sciences (General)
Datestamp
2024-03-06 07:13:36
Abstract :
Abstract Banking continues to develop its products, one of which is mobile banking. According to a survey conducted by Top Brand Award in 2022 and 2023, BNI Mobile is always last in the number of mobile banking users, with a percentage of 11.20% in 2022 and 11.30% in 2023. The research method used in this study is quantitative method. H1 Perception of Convenience has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.980) T table (1.660) and the significance value (0.000) 0.05. H2 Perception of Comfort has a positive and insignificant effect on re-interest in using BNI mobile. The results showed that the T count (1.528) T table (1.660) and the significance value (0.130) 0.05. H3 Risk Perception has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.832) T table (1.660) and the significance value (0.000) 0.05. The perception of convenience has a positive and significant effect on reinterest in using mobile banking. Perceived convenience has a positive and insignificant effect on re-interest in using mobile banking. Risk perception has a positive and significant effect on re-interest in using mobile banking. Keywords: Mobile Banking, Perception of Convenience, Convenience, Risk
Abstract Banking continues to develop its products, one of which is mobile banking. According to a survey conducted by Top Brand Award in 2022 and 2023, BNI Mobile is always last in the number of mobile banking users, with a percentage of 11.20% in 2022 and 11.30% in 2023. The research method used in this study is quantitative method. H1 Perception of Convenience has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.980) T table (1.660) and the significance value (0.000) 0.05. H2 Perception of Comfort has a positive and insignificant effect on re-interest in using BNI mobile. The results showed that the T count (1.528) T table (1.660) and the significance value (0.130) 0.05. H3 Risk Perception has a positive and significant effect on re-interest in using BNI mobile. The results showed that the T count (4.832) T table (1.660) and the significance value (0.000) 0.05. The perception of convenience has a positive and significant effect on reinterest in using mobile banking. Perceived convenience has a positive and insignificant effect on re-interest in using mobile banking. Risk perception has a positive and significant effect on re-interest in using mobile banking. Keywords: Mobile Banking, Perception of Convenience, Convenience, Risk
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