Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Nugroho, Annassyifa' Yuniar
Subject
H Social Sciences (General)
Datestamp
2024-03-14 05:29:59
Abstract :
The existence of internet technology has an impact to changes people life. One of them is e-commerce service. Through e-commerce, consumers can buy product or service without any time and region limit. More easier to do online shopping, the risk more higher. The risk is when the stuff ordered only seen through electronic screen and maybe not match with the advertisement. This research purpose to determine how the impact from the perception of risk and promotion to consumers on online grocery purchasing decision for consumers. The population in this study are individual users of online grocery shopping service in Semarang Regency, who were selected using the Purposive Sampling and Snowball Sampling methods, so that the total sample is 100 respondents. This research is a quantitative research by testing the hypothesis. Hypothesis test using the SPSS apps. This study accepts two hypothesis. First, risk has a negative effect on online staple purchase decision and promotion has a positive effect on online staple purchase decision. More higher risk perception from that individual, make lower decision to buy a product. While promotion, have a positive effect influence on online staple buying decision, which means promotions that carried out properly and well, will be able to increase consumer desire and decision to buy the product.