Pengaruh Promosi dan Harga terhadap keputusan pembelian pada Terserah Kopi Grobogan
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Institusion

Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah

Author

Abdul, Robi

Subject

AC Collections. Series. Collected works 

Datestamp

2024-03-22 07:55:48 

Abstract :
Indonesia is the fourth largest coffee producing country in the world, with an average role of 6.07 percent of total world output. Brazil occupies first position with an average role of 36.71 percent, followed by Vietnam at 17.55 percent and Colombia at 8.45 percent. This research aims to determine the effect of price on purchasing decisions, and to determine the effect of promotions on purchasing decisions. The sample in this study was 166 respondents who were visitors to coffee. The data analysis methods used in this research are Data Quality Test, Classic Assumption Test, Multiple Linear Regression Analysis, and Model Fit Test (Goodness of Fit Model) using the IBM SPSS application. The research results show that price has a positive effect on purchasing decisions, and the results show that promotions have a positive effect on purchasing decisions. Keywords: Price, Promotion, and Purchase Decision 

File :
Bab 1 2 dan 3 (1).pdf
daftar pustaka.pdf