PENGARUH DIGITAL MARKETING DAN DIGITAL PAYMENT TERHADAP KINERJA PENJUALAN UMKM
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
DELISKA, RIZQI RAHMADANI
Subject
HD28 Management. Industrial Management
Datestamp
2024-03-26 01:55:29
Abstract :
This research aims to analyze digital marketing and digital payments on the sales performance of MSMEs. This research uses dependent variables and independent variables. The sample in this research was 100 respondents from MSMEs in the city of East Semarang. The type of data in the research is quantitative, while the data source comes from primary data created from the results of questionnaires in the form of interviews and Google forms. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this research show that digital marketing and digital payment variables have a positive on the sales performance of MSMEs.
This research aims to analyze digital marketing and digital payments on the sales performance of MSMEs. This research uses dependent variables and independent variables. The sample in this research was 100 respondents from MSMEs in the city of East Semarang. The type of data in the research is quantitative, while the data source comes from primary data created from the results of questionnaires in the form of interviews and Google forms. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this research show that digital marketing and digital payment variables have a positive on the sales performance of MSMEs.
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