DAMPAK SHOPPING LIFE STYLE TERHADAP FASHION INVOLVEMENT,HEDONIC CONSUMPTION,DENGAN IMPULSE BUYING
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Alia, Wildiana
Subject
HD28 Management. Industrial Management
Datestamp
2024-04-29 02:11:35
Abstract :
This research aims to determine the impact of shopping life style on fashion involvement, hedonic consumption and impulse buying. The population in this research is this research uses residents of the city of Semarang who buy at the Mukmin Mode Department Store with an age range of 18-55 years. The objects in this case are 4 Muslim Fashion Department Stores, namely Buttonscarves, Alfath, Pand's and Elzatta, 50 samples were determined for each department store so that they were rounded up to 200 respondents. The research results show that fashion involvement (X1) has no effect on Shopping Emotion (Y1) with a T statistical value of 1.148 < 1.96 and a P value of 0.251 > 0.050. Hedonic Consumption (X2) has an effect on Shopping Emotion (Y1) with a T statistic of 8.936 > 1.96 and P value 0.000 < 0.050. Fashion Involvement (X1) influences Impulse Buying (Y2) with a statistical T value of 2.008 > 1.96 and a P value of 0.045 < 0.050. Hedonic Consumption (X2) has an effect on Impulse Buying (Y2) with a statistical T value of 4.482 > 1.96 and a P value of 0.000 < 0.050. Shopping Emotion (Y1) has no effect on Impulse Buying (Y2) with a statistical T value of 1.689 < 1, 96 and the P value is 0.092 > 0.050. Shopping Emotion is able to mediate the relationship between Fashion Involvement and Impulse Buying, with the calculation results between the indirect influence being greater than the direct influence = 3.947 > 2.008. Shopping Emotion is able to mediate the relationship between Hedonic Consumption and Impulse Buying. The calculation results show that the indirect influence value is greater than the direct influence = 12.052 > 4.482. Keywords: Shopping life style, fashion involvement, hedonic consumption, and impulse buying
This research aims to determine the impact of shopping life style on fashion involvement, hedonic consumption and impulse buying. The population in this research is this research uses residents of the city of Semarang who buy at the Mukmin Mode Department Store with an age range of 18-55 years. The objects in this case are 4 Muslim Fashion Department Stores, namely Buttonscarves, Alfath, Pand's and Elzatta, 50 samples were determined for each department store so that they were rounded up to 200 respondents. The research results show that fashion involvement (X1) has no effect on Shopping Emotion (Y1) with a T statistical value of 1.148 < 1.96 and a P value of 0.251 > 0.050. Hedonic Consumption (X2) has an effect on Shopping Emotion (Y1) with a T statistic of 8.936 > 1.96 and P value 0.000 < 0.050. Fashion Involvement (X1) influences Impulse Buying (Y2) with a statistical T value of 2.008 > 1.96 and a P value of 0.045 < 0.050. Hedonic Consumption (X2) has an effect on Impulse Buying (Y2) with a statistical T value of 4.482 > 1.96 and a P value of 0.000 < 0.050. Shopping Emotion (Y1) has no effect on Impulse Buying (Y2) with a statistical T value of 1.689 < 1, 96 and the P value is 0.092 > 0.050. Shopping Emotion is able to mediate the relationship between Fashion Involvement and Impulse Buying, with the calculation results between the indirect influence being greater than the direct influence = 3.947 > 2.008. Shopping Emotion is able to mediate the relationship between Hedonic Consumption and Impulse Buying. The calculation results show that the indirect influence value is greater than the direct influence = 12.052 > 4.482. Keywords: Shopping life style, fashion involvement, hedonic consumption, and impulse buying
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