Abstract :
Development of air transportation service users movement of some
decades get the significant rise. By seeing the development transportation service
user, providers of air transportation service are demanded to move aggresively in
case of flight rute development. Sriwijaya air company of Yogyakarta district
operate three flight routes, they are Yogyakarta to Surabaya (SUB), Yogyakarta
to Jakarta (CGK) and Yogyakarta to Balikpapan (BPN).
Anticipate financial loss in flight route operation, need to be done
consideration and an analysis related to potency development of that flight. The
analysis of potency development of the flight route is calculated based on profit
value, which this profit value is gotten from decrease between revenue and
operation cost.
Based on profit value calculation of each flight route, flight route from
Yogyakarta to Balikpapan has of 38.505.776 rupiah, flight route from Yogyakarta
to Jakarta has 20.403.862.rupiah and flight route from Yogyakarta to Surabaya
has 6.473.699 rupiah. The calculation results of the profit indicates that the
Yogyakarta route Balikpapan flight has greater potential to be developed by
increasing the number of flights. To see consumer interest there is a need for
continued analysis of market opportunities