ANALISA SENTIMEN TERHADAP KOMENTAR PENGGUNA MEDIA
SOSIAL MENGGUNAKAN METODE STATISTIK PROBABILITAS
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Institusion
INSTITUT TEKNOLOGI DIRGANTARA ADISUTJIPTO
Author
AULIA, FIRDA
Subject
Q Science (General)
Datestamp
2024-08-02 05:04:27
Abstract :
The development of social media has recently made social media a growing marketing tool. Many e-Commerce managers develop their businesses through Onlineshop. Consumer reviews on company official accounts are very influential on marketing and company sales levels. The number of comments left by consumers on the official onlineshop account makes it difficult for the company to draw conclusions whether more consumer reviews are positive, negative or neutral if they process it manually. Therefore, a sentiment analysis system is needed that can classify commentary data in large numbers and time effectiveness by using the Naive Statistic Probability Method. Based on the analysis of the sentiment analysis system, social media comment data using the Statistic Probability method can help in determining the results of a comment data and the system can help user to know about the result of sentiment analysis by of the sistem
The development of social media has recently made social media a growing marketing tool. Many e-Commerce managers develop their businesses through Onlineshop. Consumer reviews on company official accounts are very influential on marketing and company sales levels. The number of comments left by consumers on the official onlineshop account makes it difficult for the company to draw conclusions whether more consumer reviews are positive, negative or neutral if they process it manually. Therefore, a sentiment analysis system is needed that can classify commentary data in large numbers and time effectiveness by using the Naive Statistic Probability Method. Based on the analysis of the sentiment analysis system, social media comment data using the Statistic Probability method can help in determining the results of a comment data and the system can help user to know about the result of sentiment analysis by of the sistem
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