PENGARUH DIGITAL MARKETING TERHADAP UPAYA PENINGKATAN VOLUME PENJUALAN UMKM DI BIDANG KULINER
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Institusion

Universitas Ahmad Dahlan

Author

Agustina, Silvia

Subject

HB Economic Theory 

Datestamp

2024-04-18 04:19:33 

Abstract :
This research aims to analyze the influence of digital marketing towards increasing the sales volume of MSMEs in the Culinary sector of the city of Yogyakarta. This research is quantitative research. Sample in this research as many as 44 respondents. Sampling was taken using the convenience sampling method. Data were collected in this research by distributing questionnaires and questionnaires to Culinary MSMEs in the city of Yogyakarta. Data analysis techniques in this research namely data quality testing, simple regression analysis and hypothesis testing. The results of this research show that digital marketing has an influence positive towards increasing the sales volume of culinary MSMEs. Can be seen from the value The significant digital marketing variable (X) is 0.001<0.05 and the value is also known t count is 13.075 and for the t table value it is 2.019. which means if t counts more If the size of the t table is greater then Ho is rejected and H is accepted. 

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