PENGARUH IKLAN, KUALITAS DAN HARGA TERHADAP BRAND IMAGE SEPATU MEREK ARDILES DI SURABAYA (Studi Kasus Pada Pengunjung Cahaya Departement Store Surabaya)
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Institusion
Universitas Bhayangkara Surabaya
Author
RIFAI, MOHAMAD
Subject
Social & Political Sciences
Datestamp
2019-10-31 05:39:01
Abstract :
This thesis discusses how the influence of advertising, quality and price of brand image brand shoes Ardiles in Surabaya. The data was obtained through survey by distributing questionnaires with likerst scale measurement to 71 respondents at Surabaya Department Store Light visitors by using multiple linear regression analysis at 5% significance level. Variables used are advertisement, quality and price as independent variable and brand image as dependent variable. From the results of this study known the influence of advertising, quality and price have a positive influence and significance to the brand image of Ardiles brand shoes in Surabaya. Which variables that have a dominant influence on brand image is advertising variable, this is evidenced by the results obtained that is with the value of 0.805.
This thesis discusses how the influence of advertising, quality and price of brand image brand shoes Ardiles in Surabaya. The data was obtained through survey by distributing questionnaires with likerst scale measurement to 71 respondents at Surabaya Department Store Light visitors by using multiple linear regression analysis at 5% significance level. Variables used are advertisement, quality and price as independent variable and brand image as dependent variable. From the results of this study known the influence of advertising, quality and price have a positive influence and significance to the brand image of Ardiles brand shoes in Surabaya. Which variables that have a dominant influence on brand image is advertising variable, this is evidenced by the results obtained that is with the value of 0.805.
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