UPAYA NUSANTARA OJEK DALAM MEMBANGUN BRAND AWARENESS MELALUI CONTENT MARKETING DI AKUN INSTAGRAM @NUJEKID
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Institusion
Universitas Bhayangkara Surabaya
Author
Cahyani, Putri Martha
Subject
Datestamp
2022-12-14 05:32:02
Abstract :
This study aims to find out how the efforts of the ojek archipelago in building brand awareness through content marketing on the @nujekid Instagram account. The type of research used is descriptive with a qualitative approach. The researcher conducted the object of the study and interacted directly with the informants of Nusantara Ojek and made observations on the Instagram of Nusantara Ojeks. Technical data analysis is done by getting an understanding of the research focus, then a conclusion will be drawn in the form of a general understanding based on reality. The findings obtained in this study indicate that Instagram social media provides a separate role for a company in maximizing its benefits as a medium of communication between business people and their consumers, supporting company marketing in carrying out a promotion and as a medium for building brand awareness
This study aims to find out how the efforts of the ojek archipelago in building brand awareness through content marketing on the @nujekid Instagram account. The type of research used is descriptive with a qualitative approach. The researcher conducted the object of the study and interacted directly with the informants of Nusantara Ojek and made observations on the Instagram of Nusantara Ojeks. Technical data analysis is done by getting an understanding of the research focus, then a conclusion will be drawn in the form of a general understanding based on reality. The findings obtained in this study indicate that Instagram social media provides a separate role for a company in maximizing its benefits as a medium of communication between business people and their consumers, supporting company marketing in carrying out a promotion and as a medium for building brand awareness
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