STRATEGI KONVERGENSI @GEN1031FMSBY GUNA MENAMBAH PEMINAT PENDENGAR RADIO MELALUI MEDIA SOSIAL TIKTOK
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Institusion
Universitas Bhayangkara Surabaya
Author
Shavira, Dinda Mellynia
Subject
Datestamp
2022-12-21 04:02:36
Abstract :
The results showed that the application applied in @gen1031fmsby effective for radio listeners, because in the application of convergence media convergence strategies such as the change of analog media to digital, the merger of conventional media with new media went well. Radio gen 103.1 Fm can still survive in the era of digitalization in utilizing tiktok social media to be closer to its listeners with tiktok social media convergence strategy. The media is used to promote program shows on the radio gen 103.1 Fm, increase the reach of broadcasts to cover listeners who are outside analog broadcasts, invite listeners to be more active when broadcasting on air on various social media features, one of which is tiktok social media such as live tiktok and providing interesting content to become fyp content, as tiktok social media in the era of digitalization by posting funny videos and some fun media story stories social tiktok.
The results showed that the application applied in @gen1031fmsby effective for radio listeners, because in the application of convergence media convergence strategies such as the change of analog media to digital, the merger of conventional media with new media went well. Radio gen 103.1 Fm can still survive in the era of digitalization in utilizing tiktok social media to be closer to its listeners with tiktok social media convergence strategy. The media is used to promote program shows on the radio gen 103.1 Fm, increase the reach of broadcasts to cover listeners who are outside analog broadcasts, invite listeners to be more active when broadcasting on air on various social media features, one of which is tiktok social media such as live tiktok and providing interesting content to become fyp content, as tiktok social media in the era of digitalization by posting funny videos and some fun media story stories social tiktok.
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