PENGARUH PROMOSI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA USAHA AIR MINUM ISI ULANG “TOYA†DI PAGESANGAN KEC. JAMBANGAN SURABAYA
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Institusion
Universitas Bhayangkara Surabaya
Author
Dwinatari, Ni Luh Garnisa
Subject
Datestamp
2023-01-24 03:09:23
Abstract :
Drinking water is directly related to the human, which quality must always be maintained so as not to harm the human body. One of them is the fulfillment of drinking water needs, which is currently an alternative, namely by using refilled drinking water, which is served by the refill drinking water business "TOYA". As a business, ?TOYA? refill drinking water must also have a competitive advantage. This study aims to determine the effect of promotion, price and service quality on consumer satisfaction. The population in this study were consumers of ?TOYA? Refill Drinking Water in Pagesangan Kec. Jambangan Surabaya. The sampling technique used is probability sampling with technique and number of sample 80 respondents used the Slovin formula. Data collection techniques were carried out by distributing questionnaires. The data analysis technique was carried out with multiple linear regression analysis, t test and F test. The research results obtained are Fhitung 206,831 significantly 0,000, score ????????????????????????? each promotion variable 2,743 >1,66515. price variable 2,771>1.66515, service quality variable 9,048 >1,66515. Based on the results of research on the "TOYA" Refill Drinking Water Business, it simultaneously and significantly affects consumer satisfaction, and partially and significantly affects consumer satisfaction. The service quality variable has a dominant effect on customer satisfaction with the value of Standardized of Coefficients Beta 0,660.
Drinking water is directly related to the human, which quality must always be maintained so as not to harm the human body. One of them is the fulfillment of drinking water needs, which is currently an alternative, namely by using refilled drinking water, which is served by the refill drinking water business "TOYA". As a business, ?TOYA? refill drinking water must also have a competitive advantage. This study aims to determine the effect of promotion, price and service quality on consumer satisfaction. The population in this study were consumers of ?TOYA? Refill Drinking Water in Pagesangan Kec. Jambangan Surabaya. The sampling technique used is probability sampling with technique and number of sample 80 respondents used the Slovin formula. Data collection techniques were carried out by distributing questionnaires. The data analysis technique was carried out with multiple linear regression analysis, t test and F test. The research results obtained are Fhitung 206,831 significantly 0,000, score ????????????????????????? each promotion variable 2,743 >1,66515. price variable 2,771>1.66515, service quality variable 9,048 >1,66515. Based on the results of research on the "TOYA" Refill Drinking Water Business, it simultaneously and significantly affects consumer satisfaction, and partially and significantly affects consumer satisfaction. The service quality variable has a dominant effect on customer satisfaction with the value of Standardized of Coefficients Beta 0,660.
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