PENGARUH SIKAP KEUANGAN, PENDAPATAN DAN GAYA HIDUP GENERASI Z TERHADAP LAYANAN PAY LATER (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Surabaya)
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Institusion

Universitas Bhayangkara Surabaya

Author

Krisanti, Natasha Rizka
Wahyuni, Susi Tri

Subject

Financial 

Datestamp

2024-03-06 04:01:06 

Abstract :
This study aims to determine the effect of the variables of Financial Attitudes, Income, and Generation Z Lifestyle on Paylater Services for Students of the Faculty of Economics and Business, Bhayangkara University Surabaya. This research is a quantitative study conducted using primary data in the form of a questionnaire distributed online via google form. The sampling technique uses simple random sampling. Data analysis used in this study is normality test, validity test, reliability test, multiple linear regression test. The results of this study indicate that the variables of Financial Attitudes (X1), Income (X2) and Lifestyle (X3) on Paylater Services (Y) simultaneously have a significant effect. Partially the Financial Attitude variable (X1) has a significant effect on Paylater Services (Y), partially the Income variable (X2) has a significant effect on Paylater Services (Y) and partially the Lifestyle variable (X3) has a significant effect on Paylater Services (Y). The variable that has the dominant influence is the Income variable (X2). 

File :
NATASHA RIZKA KRISANTI 1912111116 SKRIPSI MANAJEMEN WISUDA 2023.pdf