Pengaruh Kreativitas Iklan, Kredibilitas Endorser, dan Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan Televisi Luwak White Koffie Versi Baim Paula di Mahasiswa Manajemen Universitas Bhayangkara Surabaya
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Institusion
Universitas Bhayangkara Surabaya
Author
Suryani,
Subject
Marketing
Datestamp
2020-03-05 02:21:07
Abstract :
This researched aimed to find the effect of creativity, credibility?s endorser, and views frequency of advertisment toward the effectiveness of television advertisin of Luwak White Koffie.The analysis used an independent variable of creativity, credibility?s endorser, and views frequency of advertisment. The dependent variable is effectiveness of television advertising.The sample was conducted by Random Sampling method. Collecting data was conducted by a questionnaire distributed directly to student college management as much 90 questionnaire. The statistical method used was multiplied analysis linear regression, with hypotheses testing of statistic t-test and F-test.The result of this research showed that creativity, credibility endorser, and views frequency significantly positive affected to the effectiveness of television advertising. Between advertising creativity, credibility endorser, frequency of advertising variables, the most dominant variable affected to the effectiveness of television advertising in management student of Bhayangkara University is advertising creativity
This researched aimed to find the effect of creativity, credibility?s endorser, and views frequency of advertisment toward the effectiveness of television advertisin of Luwak White Koffie.The analysis used an independent variable of creativity, credibility?s endorser, and views frequency of advertisment. The dependent variable is effectiveness of television advertising.The sample was conducted by Random Sampling method. Collecting data was conducted by a questionnaire distributed directly to student college management as much 90 questionnaire. The statistical method used was multiplied analysis linear regression, with hypotheses testing of statistic t-test and F-test.The result of this research showed that creativity, credibility endorser, and views frequency significantly positive affected to the effectiveness of television advertising. Between advertising creativity, credibility endorser, frequency of advertising variables, the most dominant variable affected to the effectiveness of television advertising in management student of Bhayangkara University is advertising creativity
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