PENGARUH KUALITAS PRODUK, HARGA, DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UD. RIZKY BAROKAH DI BALONGBENDO
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Institusion
Universitas Bhayangkara Surabaya
Author
Wibisono, Ekky Suti
Subject
Datestamp
2020-03-10 03:58:39
Abstract :
ABSTRACT This study aims to determine: The effect of product quality on UD consumer purchasing decisions. Rizky Barokah in Balongbendo. Effect of prices on consumer purchasing decisions UD. Rizky Barokah in Balongbendo. Effect of consumer satisfaction on consumer purchasing decisions UD. Rizky Barokah in Balongbendo. This research is a survey research. The population in this study were UD consumers. Rizky Barokah in Balongbendo. The study sample was determined by census or saturation technique as many as 50 people. Questionnaire trials consist of validity test using Product Moment Correlation method, reliability test using Cronbach's Alpha method, classic assumption test which includes: normality test, multicollinearity test, heterocedasticity test, and autocoleration test, and there is F test (simultaneous), test t (partial), and dominant test. The analysis technique in this study only uses multiple linear regression analysis. The results showed that: product quality, price and customer satisfaction had a positive effect on purchasing decisions, this is evidenced by the value of Fcount > Ftable (280.437 > 2.81) and the Fcount of significance value of 0,000. Product quality has a positive effect on purchasing decisions, this is evidenced by the value of tcount > ttable (5.622 > 1.67866) and the significance value of 0.000 < 0.05, the price has a positive effect on purchasing decisions, with tcoun t> ttable (4.346 > 1 , 67866) with a significance value of 0,000 < 0,05, customer satisfaction has a positive effect on purchasing decisions, with a value of tcount > ttable (4,844 > 1,67866) with a significance value of 0,000 < 0,05.
ABSTRACT This study aims to determine: The effect of product quality on UD consumer purchasing decisions. Rizky Barokah in Balongbendo. Effect of prices on consumer purchasing decisions UD. Rizky Barokah in Balongbendo. Effect of consumer satisfaction on consumer purchasing decisions UD. Rizky Barokah in Balongbendo. This research is a survey research. The population in this study were UD consumers. Rizky Barokah in Balongbendo. The study sample was determined by census or saturation technique as many as 50 people. Questionnaire trials consist of validity test using Product Moment Correlation method, reliability test using Cronbach's Alpha method, classic assumption test which includes: normality test, multicollinearity test, heterocedasticity test, and autocoleration test, and there is F test (simultaneous), test t (partial), and dominant test. The analysis technique in this study only uses multiple linear regression analysis. The results showed that: product quality, price and customer satisfaction had a positive effect on purchasing decisions, this is evidenced by the value of Fcount > Ftable (280.437 > 2.81) and the Fcount of significance value of 0,000. Product quality has a positive effect on purchasing decisions, this is evidenced by the value of tcount > ttable (5.622 > 1.67866) and the significance value of 0.000 < 0.05, the price has a positive effect on purchasing decisions, with tcoun t> ttable (4.346 > 1 , 67866) with a significance value of 0,000 < 0,05, customer satisfaction has a positive effect on purchasing decisions, with a value of tcount > ttable (4,844 > 1,67866) with a significance value of 0,000 < 0,05.
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