PENGARUH KUALITAS LAYANAN SISTEM PEMBAYARAN MENGGUNAKAN APLIKASI OVO PADA INTENSI DAN KEPUASAN PELANGGAN HYPERMART CITY OF TOMORROW SURABAYA
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Institusion
Universitas Bhayangkara Surabaya
Author
Sari, Lisa Angelina Puspita
Subject
Tax
Datestamp
2020-07-21 03:44:55
Abstract :
This research is implemented at Hypermart city of tomorrow Surabaya. The sample use in this study are 171 respondents. Data from this study are obtained through a questionnaires. The sampling technique uses a simple random sampling method. This research uses Multiple Linear Regression Analysis using SPSS for the analysis technique. The results of partial test that have been done, that are obtained a significance level for each variable. This means that the respondents believe that are physical evidence (X5) that can influence the customer's intention and only variables responsiveness (X2), empathy (X4) and physical evidence (X5) can affect customers satisfaction in paying shopping that is using the ovo application at Hypermart city of tomorrow, Surabaya.
This research is implemented at Hypermart city of tomorrow Surabaya. The sample use in this study are 171 respondents. Data from this study are obtained through a questionnaires. The sampling technique uses a simple random sampling method. This research uses Multiple Linear Regression Analysis using SPSS for the analysis technique. The results of partial test that have been done, that are obtained a significance level for each variable. This means that the respondents believe that are physical evidence (X5) that can influence the customer's intention and only variables responsiveness (X2), empathy (X4) and physical evidence (X5) can affect customers satisfaction in paying shopping that is using the ovo application at Hypermart city of tomorrow, Surabaya.
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