THE INFLUENCE OF PRICE, PROMOTION, AND LOCATION TOWARD CUSTOMER DECISION TO STAY AT BOSSOTEL CHIANGMAI THAILAND
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Institusion
Universitas Bhayangkara Surabaya
Author
Zainab, Siti
Subject
HRD Management
Datestamp
2019-11-30 03:52:16
Abstract :
The rapid development of the hospitality industry in Chiangmai Thailand adds to the tight competition between hospitality companies, where every company is competing to attract customers through superior bids compared to competitors and retaining customers. The purpose of this research is to find out the influence of price, promotion and location of customer decisions stay at Bossotel Chiangmai. The population is the customer who stayed at the Bossotel Chiangmai. Data is the primary data (obtained from the questionnaires). The sampling technique used simple random sampling method, the research sample is 105 people. The analysis technique has been carried out by using multiple linear regressions. The results of the examination show that each variable such as price, promotion and location have a significant and positive influence to the customer decisions to stay at Bossotel Chiangmai Thailand. This condition shows the better pricing strategy applied, the existence of the hotel and the level of promotion made by the hotel will increase the decision of people to stay at the hotel.
The rapid development of the hospitality industry in Chiangmai Thailand adds to the tight competition between hospitality companies, where every company is competing to attract customers through superior bids compared to competitors and retaining customers. The purpose of this research is to find out the influence of price, promotion and location of customer decisions stay at Bossotel Chiangmai. The population is the customer who stayed at the Bossotel Chiangmai. Data is the primary data (obtained from the questionnaires). The sampling technique used simple random sampling method, the research sample is 105 people. The analysis technique has been carried out by using multiple linear regressions. The results of the examination show that each variable such as price, promotion and location have a significant and positive influence to the customer decisions to stay at Bossotel Chiangmai Thailand. This condition shows the better pricing strategy applied, the existence of the hotel and the level of promotion made by the hotel will increase the decision of people to stay at the hotel.
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