ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS BLIBLI.COM
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Institusion

Universitas Katolik Musi Charitas

Author

Handoko, Erwin

Subject

H Social Sciences (General) 

Datestamp

2023-06-19 01:31:40 

Abstract :
ABSTRACT The development of information technology and communication makes societies are easier to online shopping. In addition factors such as trust and e- service quality becomes an important factor in encouraging consumer purchasing decisions. The purpose of this research is to know the influence of trust and e- service quality on online purchasing decision at Bli-Bli.com. In this study involving 100 respondents taken by using purposive sampling technique. The data obtainedby questionnaire. Data analysis techniques used are the validity test, reliability test, f test, t test, multiple linear regression. The results showed that the variables of trust and e-service quality have a positive and significant effect on online purchasing decisions. In testing F test, it is found that trust and e-service quality variables together have an effect on online purchasing decision in Blibli.com. Keyword: trust, e-service quality, and puchasing decision. 

File :
EM-2017-142006-cover.pdf
EM-2017-142006-abstract.pdf
EM-2017-142006-complete.pdf
EM-2017-142006-summary_id.pdf
EM-2017-142006-tableofcontent.pdf
EM-2017-142006-chapter1.pdf
EM-2017-142006-chapter2.pdf
EM-2017-142006-chapter3.pdf
EM-2017-142006-chapter4.pdf
EM-2017-142006-conclusion.pdf
EM-2017-142006-reference.pdf
EM-2017-142006-attachment.pdf