PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE MELALUI SITUS TRAVELOKA
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Institusion

Universitas Katolik Musi Charitas

Author

Gunawan, Andri

Subject

H Social Sciences (General) 

Datestamp

2023-06-19 04:19:43 

Abstract :
ABSTRACT The purpose of this research is to determine whether brand image and promotion can be affected by decision on purchasing airplane ticket online using Traveloka. Population on this research is people who has bought or ordered airplane ticket online using Traveloka. This sampel has been take using purposive sampling method with criterias 17 years old above and have been made a purchase of airplane ticket online using Traveloka, 100 respondents will be take as sampel. This hypothesis uses multiple regression analysis with SPSS 23. As result of this research, it shows that brand image and promotion have affect on decision of purchasing airplane ticket online using Traveloka. Keywords : brand image, promotion, decision of purchasing, Traveloka 

File :
EM-2018-132419-Cover.pdf
EM-2018-132419-Abstract.pdf
EM-2018-132419-Complate.docx.pdf
EM-2018-132419-Summary_id.pdf
EM-2018-132419-Tableofcontent.pdf
EM-2018-132419-Chapter1.pdf
EM-2018-132419-Chapter2.pdf
EM-2018-132419-Chapter3.pdf
EM-2018-132419-Chapter4.pdf
EM-2018-132419-Conclusion.pdf
EM-2018-132419-Reference.pdf
EM-2018-132419-Attachment.pdf