PENGARUH CITRA MEREK, DESAIN, DAN FITUR TERHADAP PROSES KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG GALAXY S7 EDGE DI PALEMBANG
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Institusion

Universitas Katolik Musi Charitas

Author

Rosita, Noviliana

Subject

H Social Sciences (General) 

Datestamp

2023-06-21 03:15:07 

Abstract :
ABSTRACT The purpose of this study is to examine the influence of brand image, design, and feature to buying decision process in Palembang. The data obtained is data sourced primary data through the questionnares share. The population in this research is Samsung users in Palembang, and the sample is using purposive sampling method with 96 respondents. The data analysis is multiple regression analysis with SPSS 21.0 version. The result showed that brand image, design, and feature have positive significant to buying decision process in Samsung Galaxy S7 Edge. Keywords : brand image, design, feature, buying decision process 

File :
EM-2018-142417-cover.pdf
EM-2018-142417-abstract.pdf
EM-2018-142417-complete.pdf
EM-2018-142417-summary_id.pdf
EM-2018-142417-tableofcontent.pdf
EM-2018-142417-chapter1.pdf
EM-2018-142417-chapter2.pdf
EM-2018-142417-chapter3.pdf
EM-2018-142417-chapter4.pdf
EM-2018-142417-conclusion.pdf
EM-2018-142417-reference.pdf
EM-2018-142417-attachment.pdf