PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW
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Institusion

Universitas Katolik Musi Charitas

Author

Mayori, Agnes

Subject

HB Economic Theory 

Datestamp

2023-10-02 10:56:58 

Abstract :
This study aims to determine the extent to which product quality, price, and brand image influence the purchase decision of MS GLOW skincare products. The data used is primary data. The population in this study were consumers who had purchased MS GLOW skincare products, the sample in this study were 116 respondents. This research method uses purposive sampling. With the analytical tools that use the validity test, reliability test, classic assumption test, and hypothesis testing using the T test. The results show that product quality, price, and brand image have a positive and significant effect on purchasing decisions. Keywords: Product Quality, Price, Brand Image, Purchase Decision 

File :
EM-2023-1922080-cover.pdf
EM-2023-1922080-abstract.pdf
EM-2023-1922080-complete.pdf
EM-2023-1922080-summary_id.pdf
EM-2023-1922080-tableofcontent.pdf
EM-2023-1922080-chapter1.pdf
EM-2023-1922080-chapter2.pdf
EM-2023-1922080-chapter3.pdf
EM-2023-1922080-chapter4.pdf
EM-2023-1922080-conclusion.pdf
EM-2023-1922080-reference.pdf
EM-2023-1922080-attachment.pdf