Abstract :
ABSTRACT
Customer satisfaction is defined as the customer?s feedback towards obtained
product/service compared to their expectation. In overall, right service is related
to time, responsive and quality. Instead of it, the restaurants is also demanded to
built the customer loyalty into their product/service. This study is conducted to
evaluate the relation of employee performance and fast food customer satisfaction
at Palembang. Pasca Pandemic, there will be significance transition of
consumption behaviour, the most prioritized things on food & beverage selection
is related to hygienic and healthy foods to maintain customer healthy. The
qualitative methods is used on this study, where the data was obtained through
online questionnaire towards respondent from several background in Palembang.
As per study results, it could be concluded that both variable of service quality
and food quality were contributing positive impact by significantly to fulfill the
customer satisfaction of fast food restaurant.
Keywords: Service Quality, Food Quality, and Customer Satisfaction